A creative canvas for your thoughts.

Why we're building Sane

We believe that in order to solve the world’s biggest challenges, we need to solve the foundational problems of how we can create enough collective wisdom to do so. The internet gives us a massive opportunity here. The last decade of social media has been about creating and uploading as much information as possible. The challenge now is to connect that information, and help people make sense of it all.

This is what we’re doing at Sane. We are building an integrated web for ideas — a synthesis of what we think the internet should feel like. A social playground for creativity and self-expression, where people are given a medium to show both what they think and how they think. We believe that the tools we use should facilitate creativity, encourage curiosity, and enable new ideas to be created and discovered.

Our vision is to build a company that works with intention, diligence, and care to solve one of the most pertinent challenges facing society. We see technology as a means to an end — a tool in our belt where building a better internet means building a better world. We’re independent thinkers with a relentless curiosity for examining how different forces — across technology, creativity, and culture — are interacting and affecting one another in a perpetually changing environment.
Simple — As a society, we need to get wiser. This means enabling more creativity and meaningful ways not only to access information (there’s plenty), but to relate to and build on it.
So many good ideas never get shared because of the limitations of the tools we use. And much of what does end up shared doesn’t get discovered or reach like-minded audiences.

Everyone has something to say, everyone wants to self-express — what ends up getting shared is limited by our interfaces. Sane solves these friction points within the idea pipeline.
A beautiful new “blogging” tool, built on a spatial interface. On Sane, users create spaces on any topic they might be thinking about. Spaces can be about anything under the sun, some examples include a virtual bookshelf, your neighbourhood vibe guide, or a collection of your favourite quotes.

Sane New World

Sane New World is a newsletter and podcast where we document this process of sense-making, in the context of building Sane. Read essays on the the whirlwind of concepts tickling our brains, and listen for in-depth conversations with technologists, readers, and thinkers about the pursuit of ideas.